Social media marketing is one of the fastest-growing industries and an increasingly vital skill-set. Organizations are using social media to engage and build relationships with their customers, clients and their stakeholders. These advancements have brought about talent gaps for skilled digital marketing and analytics professionals.

This program is designed to facilitate life-long learning and bite-size acquisition of digital marketing and analytics skills and academic knowledge. Graduates will be able to fulfill the role of a marketing professional specializing in digital marketing strategies and use techniques and tools such as web design, content marketing & SEO, digital and mobile analytics, social media marketing strategies, pay-per-click advertising, and email marketing.

• Understand, review and evaluate the existing business, operational and digital marketing strategies and their applications.
• Understand and evaluate the pros and cons of available social media platform to achieve overall marketing objectives.
• Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy.
• Develop content for digital publication that is consistent with the organisation’s brand identity and market need or target.
• Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue.
• Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.
• Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
• Conduct market research to provide the information needed to make informed marketing decisions.