Certificate in Digital Marketing and Analytics
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Credentials: Postsecondary Certificate
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Program Duration: 1 Year (Two Semesters)
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Internship Integrated Program: Yes
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INTAKES January March May September Winter Intake Spring Intake Summer Intake Fall Intake -
Fees Details Total Program Fees: $9,800 Semester 1 Semester 2 Tuition Fee: $5,700
Other Fees (Books, IT, Labs): $2,300
Semester 1 Total Fees: $8,000Tuition Fee: $1,800
Program Requirements
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1. High School (12th Grade)
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2. English Language Proficiency Requirements (if applicable)English language proficiency is mandatory for international students. International students can prove their English language proficiency through one of the following methods:
1. TOEFL (Online): 80 or above
2. IELTS: 6.0 with no band score less than 5.5
3. CELPIP: Level 7 or above
4. PTE (Academic): 48 overall, minimum 40 in each skill band
5. International Test of English Proficiency (iTEP): 3.7+
6. Duolingo: 105 or above -
3. Intermediate Level Computer Literacy SkillsSufficient to navigate all digital channels and social media platforms, Microsoft 365 (applications like Word, Excel, PowerPoint, and Outlook).
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4. Bring Your Own Device (BYOD)Students are required to purchase their own laptops from a vendor of their choice. Know more
- PROGRAM DESCRIPTION
- PROGRAM OBJECTIVES
- LEARNING OUTCOMES
- POTENTIAL CAREER OPPORTUNITIES
Social media marketing is one of the fastest-growing industries and an increasingly vital skill-set. Organizations are using social media to engage and build relationships with their customers, clients and their stakeholders. These advancements have brought about talent gaps for skilled digital marketing and analytics professionals.
This program is designed to facilitate life-long learning and bite-size acquisition of digital marketing and analytics skills and academic knowledge. Graduates will be able to fulfill the role of a marketing professional specializing in digital marketing strategies and use techniques and tools such as web design, content marketing & SEO, digital and mobile analytics, social media marketing strategies, pay-per-click advertising, and email marketing.
- Understand, review and evaluate the existing business, operational and digital marketing strategies and their applications.
- Understand and evaluate the pros and cons of available social media platform to achieve overall marketing objectives.
- Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy.
- Develop content for digital publication that is consistent with the organisation’s brand identity and market need or target.
- Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue.
- Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
- Conduct market research to provide the information needed to make informed marketing decisions.
- Coordinator, Digital Marketing
- Digital Marketing Analyst
- Social Media Planner
- Digital Content Developer
- SEM/SEO Analyst
- Digital Marketing Operations Specialist
This program is designed to facilitate life-long learning and bite-size acquisition of digital marketing and analytics skills and academic knowledge. Graduates will be able to fulfill the role of a marketing professional specializing in digital marketing strategies and use techniques and tools such as web design, content marketing & SEO, digital and mobile analytics, social media marketing strategies, pay-per-click advertising, and email marketing.
- Understand, review and evaluate the existing business, operational and digital marketing strategies and their applications.
- Understand and evaluate the pros and cons of available social media platform to achieve overall marketing objectives.
- Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy.
- Develop content for digital publication that is consistent with the organisation’s brand identity and market need or target.
- Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue.
- Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met.
- Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.
- Conduct market research to provide the information needed to make informed marketing decisions.
- Coordinator, Digital Marketing
- Digital Marketing Analyst
- Social Media Planner
- Digital Content Developer
- SEM/SEO Analyst
- Digital Marketing Operations Specialist
Courses
- Semester 1
- Digital Marketing Fundamentals
- Digital Marketing Strategies and Analytics
- Content Development
- B2B Digital Marketing Strategies and Practices
- Microsoft Excel
- International Business Communications
- Semester 2
- Internship