Requirements
- High School (12th grade)
- English Language Proficiency Requirements (if applicable) - English language proficiency is essential. Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the Red Cliff College's English assessment to be considered for admission.
- Intermediate Level Computer Literacy Skills – Sufficient to navigate all digital channels and social media platforms, Microsoft 365 (applications like Word, Excel, PowerPoint, and Outlook).
- Bring Your Own Device (BYOD) - Students are required to purchase their own laptops from a vendor of their choice.
Laptop Specifications:- Intel quad-core CPU (i5 or i7) with a chipset that must support virtualization
- RAM (8GB – 16GB)
- 1 TB hard drive
- 15 inches 1080p screen
- Integrated graphics
- Windows 10
- Please ensure that your laptop has a built-in webcam and microphone required for online learning. A quality headset/microphone is also recommended
- Equivalent specification in an Apple MacBook Pro is acceptable
| PROGRAM NAME: | Certificate in Digital Marketing and Analytics |
|---|---|
| CREDENTIALS: | Postsecondary Certificate |
| PROGRAM DURATION: | One Year (Two semesters) |
| PROGRAM FEES: | CAD$ 11,800.00 |
| INTERNSHIP INTEGRATED PROGRAM: | Yes |
Intakes |
||||||||
|---|---|---|---|---|---|---|---|---|
|
PROGRAM DESCRIPTION |
|---|
|
The Digital Marketing & Analytics program is tailored for high school graduates and working professionals who wish to acquire emerging skill-sets in the digital marketing field and provide skills upgrading opportunities for those in the digital marketing profession. This program is designed to help students stay relevant and keep up to date with the digital marketing and digital analytics industry. |
PROGRAM OBJECTIVES |
|---|
|
Social media marketing is one of the fastest-growing industries and an increasingly vital skill-set. Organizations are using social media to engage and build relationships with their customers, clients and their stakeholders. These advancements have brought about talent gaps for skilled digital marketing and analytics professionals. This program is designed to facilitate life-long learning and bite-size acquisition of digital marketing and analytics skills and academic knowledge. Graduates will be able to fulfill the role of a marketing professional specializing in digital marketing strategies and use techniques and tools such as web design, content marketing & SEO, digital and mobile analytics, social media marketing strategies, pay-per-click advertising, and email marketing. |
LEARNING OUTCOMES |
|---|
This program will provide graduates with the knowledge and skills required to perform the following functions associated with these roles:
|
POTENTIAL CAREER OPPORTUNITIES |
|---|
This Diploma of Social Media Marketing provides graduates with social media marketing knowledge and skills required to perform the following potential roles:
|
REQUIREMENTS |
|---|
|
COURSES |
|---|
|
Course Features
- Lectures 9
- Quizzes 0
- Duration 16 weeks
- Skill level All levels
- Students 61
- Assessments Yes
